How to create a referral campaign that doesn’t suck – Part 3

This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is ov…

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How to create a referral campaign that doesn’t suck – Part 2

This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campa…

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How to create a referral campaign that doesn’t suck – Part 1

Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to…

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I can’t hear the laughter anymore.

When you create products for a living, it’s not all sunshine, rainbows, and unicorns. In fact, whether you create digital products (or work on any project at all anywhere really) there are very predictable patterns you start to see over time. One of these patterns is the trough o…

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What is a Viral Waiting List?

Did you know you could use a viral waiting list to generate 10,000 plus emails? send 1,000’s of warm leads into your purchase funnel? increase your revenues by $1,000’s? I know what you’re thinking… A waiting list? That doesn’t sound even remotely fun. Who would sign …

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What is a Viral Sweepstake?

Giving away free stuff is the oldest trick in the marketing book. Brands have been promoting their businesses with sweepstakes since color TV was invented. But here’s the truth: Free stuff just isn’t enough to get noticed anymore. Just search Twitter for #giveaway or #contest and…

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