How to create a referral campaign that doesn’t suck – Part 3
This post is Part 2 of a series. Read here PART 1 and PART 2. You made it. Your successful campaign has come to an end. Now it’s time to reward your winner(s) and.. celebrate 😊 👉 Step 1: Closing the campaign This sounds obvious, and it is! When your campaign is ov…
Read more How to create a referral campaign that doesn’t suck – Part 3
How to create a referral campaign that doesn’t suck – Part 2
This post is Part 2 of a series. Read here PART 1. Preparing for the launch of your campaign was only half of the job. The other half is to generate subscribers and keep them engaged. 👉 Step 1: Drive traffic to your page The most important thing after you setup your campa…
Read more How to create a referral campaign that doesn’t suck – Part 2
How to create a referral campaign that doesn’t suck – Part 1
Most referral campaigns suck. The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why? There are many factors that determine the success of a campaign, but one stands out loudly. The key to…
Read more How to create a referral campaign that doesn’t suck – Part 1
We are changing
It’s been a while since I wrote my last blog. While I love writing, my time and focus have been primarily directed at more important issues regarding Maître. After 18 months running the business we had to ask ourselves some very important questions. Where are we heading and what …
I can’t hear the laughter anymore.
When you create products for a living, it’s not all sunshine, rainbows, and unicorns. In fact, whether you create digital products (or work on any project at all anywhere really) there are very predictable patterns you start to see over time. One of these patterns is the trough o…
Rob’s actionable guide to a 43% email open rate
It’s been 142 days since I’ve written. For the past few months I’ve been learning how to launch a SaaS startup correctly. I’ll write a separate guide about this in a future post. Right now, I wanted to get something off my mind: how to write an email. You don’t need to do everyth…
We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns
The other day we decided to analyze the number of emails generated by Maître: 3.6 million! To be precise: 3,691,345. This is how many leads our customers have generated globally with Maître. That is a lot of data-points. I can’t stress enough how big this number looked just one y…
Read more We Analyzed 3.6 Million Emails. Here are 5 Best Practices for Referral Marketing Campaigns