FlixWatcher, a podcast for reviewing and rating films on UK netflix, came to Maitre with zero audience and no leads.
Within a couple of weeks they went from 0 to 4,706 emails by running a Viral Waiting List contest in which the prize was a cool 1-year subscription to Netflix, popcorn and iPad air.
What is most impressive of this stat is that 78% of these emails were referred by somebody else on the list. And over the course of the campaign FlixWatcher drove 12,000 visitiors to their page, a cool 8,000 of these were direct visits, insinuating a strong viral effect.
I was surprised at how little we had to do after we drove a small amount of traffic to the page
They achieved this by driving traffic to a landing page with a Maître contest on it, and offering an appealing prize, which incentivized referrals to their target market. The viral loop followed and now Flixwatcher have an audience, from which to leverage any future marketing activities.
We executed the campaign and found a way to drive 2,500 visitors to a page. The rest was referred traffic.