Most referral programs suck.
The majority of them don’t achieve virality and die out pretty quickly. But the ones that succeed achieve incredible growth and crazy numbers. Why?

There are many factors that determine the success of a program, but one stands out loudly.
The key to a successful referral program is preparation.

You don’t simply launch a referral program out of the blue without thinking about the reward you are going to offer or who your target audience is. Some people think that by simply installing Maitre on their website they are going to achieve virality (spoiler alert: it’s not gonna happen).

Instead, being prepared and planning ahead will not just make things MUCH easier but it will also generate far greater results.

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